In 2004 Skin Deep launced, an online safety guide for cosmetics and personal care products. The aim was to fill in where companies and the government leave off: companies are allowed to use almost any ingredient they wish, and our government doesn’t require companies to test products for safety before they’re sold. EWG’s scientists built Skin Deep to be a one-of-a-kind resource, integrating our in-house collection of personal care product ingredient listings with more than 50 toxicity and regulatory databases.
Now in its fourth year and third major update, the Skin Deep database provides you with easy-to-navigate safety ratings for nearly a quarter of all products on the market — 64,436 products with 7,733 ingredients. At about one million page views per month, Skin Deep is the world’s largest and most popular product safety guide.
I use this website often to look up the safety rating of skin care products for both myself, my husband and my children. I have been shocked by some of the safety ratings I have found especially for products I thought were safe for my kids.